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Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Scientific research around the world conducted by governments, health agencies and universities has, over decades, been able to demonstrate a causal relationship between alcohol beverage advertising and alcohol consumption. It is, however, in alcohol industry's interest to demonstrate that effective alcohol campaigns only increase a producer's market share and also brand loyalty.[1] Many advertising campaigns have attempted to increase consumption, brand and customer loyalty. The intended audience of the alcohol advertising campaigns have changed over the years, with some brands being specifically targeted towards a particular demographic. Some drinks are traditionally seen as a male drink, particularly beers, while others are are drunk by females. Some brands have allegedly been specifically developed to appeal to people that would not normally drink that kind of beverage.
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