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Behavioural science (or Behavioral science) is a term that encompasses all the disciplines that explore the activities of and interactions among organisms in the natural world. It involves the systematic analysis and investigation of human and animal behaviour through controlled and naturalistic experimental observations and rigorous formulations. (E. D. Klemke, R. Hollinger, and A. D. Kline, (ed) (1980)) The term behavioural sciences is often confused with the term social sciences. Though these two broad areas are interrelated and study systematic processes of behaviour, they differ on their level of scientific analysis of various dimensions of behaviour. Behavioural sciences essentially investigates the decision processes and communication strategies within and between organisms in a social system. This involves fields like psychology and social neuroscience, among others. In contrast, Social sciences study the structural-level processes of a social system and its impact on social processes and social organization. They typically include fields like sociology, economics, history, public health, anthropology, and political science (As per E. D. Klemke, R. Hollinger and A. D. Kline, eds., 1988). Behavioural sciences includes two broad categories Neural-Decision sciences and Social-Communication sciences. Decision sciences involves those disciplines primarily dealing with the decision processes and individual functioning used in the survival of organism in a social environment. These include psychology, cognitive, organization theory, psychobiology, management science, operations research (not to be confused with business administration) and social neuroscience.
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