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A buyer is any person who contracts to acquire an asset in return for some form of consideration. When someone gets characterised by their role as buyer of certain assets, the term "buyer" gets new meaning A "merchandiser" or buyer is a person who purchases finished goods, typically for resale, for a firm, government, or organization. (A person who purchases material used to make goods is sometimes called a purchasing agent.) In product management, buyer is the entity that decides to obtain the product.
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