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Jacob Viner (May 3, 1892 - September 12, 1970) is best known for his enduring economic modelling of the firm, including the long- and short-run cost curves used by economists to this day.

Viner is further known for having added the terms "trade creation" and "trade diversion" to the canon of economics in 1950.

Viner was a noted opponent of John Maynard Keynes during the Great Depression. While he agreed with the policies of government spending that Keynes pushed for, Viner argued that Keynes's analysis was flawed and would not stand in the long run.

He also made important contributions to the theory of international trade and to the history of economic thought. While he was at Chicago, Viner co-edited the Journal of Political Economy with Frank Knight.

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