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Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media. The R. J. Reynolds U.S. marketing team, looking for an idea to promote Camel's 75th anniversary, re-discovered Joe in the company's archives in the late 1980s. Quote from the New York Times [1] Joe Camel first appeared in the U.S. in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
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