Political Campaign Articles from SEXGRINDER.COM Free Article Directory

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A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referenda are decided. Political campaigns also include organized efforts to alter policy within any institution or organization.

The message of the campaign is what ideas that the candidate wants to share with the voters. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the Election of 2008 John McCain originally used a message that focused on his patriotism and political experience; later the message was changed to shift attention to his role as a "maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. If the message is crafted carefully, it will assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her political agenda in office.

The habit of modern Western media outlets (especially radio and television) of taking short excerpts from speeches has resulted in the creation of the term "soundbite". Examples might include

Fundraising techniques include having the candidate call or meet with large donors, sending direct mail pleas to small donors, and courting interest groups who could end up spending millions on the race if it is significant to their interests.

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