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Tobacco advertising is the promotion of tobacco use (typically cigarette smoking) by the tobacco industry through a variety of media. The tobacco industry also commonly uses sponsorship, particularly of sporting events. It is one of the most highly-regulated forms of marketing, along with alcohol advertising. Some or all forms of tobacco advertising are banned in many countries. Tobacco companies use such advertising to drive brand awareness and brand preference amongst smokers, in order to drive sales and to increase brand and customer loyalty. One of the original forms of this was the inclusion of cigarette cards, a collectible set of ephemera. The intended audience of the tobacco advertising campaigns have changed throughout the years, with some brands specifically targeted towards a particular demographic. The Joe Camel campaign in the United States was created to advertise Camel brand to young smokers. Class action plaintiffs and politicians described the Joe Camel images as a "cartoon" intended to advertise the product to people below the legal smoking age. Under pressure from various anti-smoking groups, the Federal Trade Commission, and the U.S. Congress, Camel ended the campaign on 10 July 1997. Tobacco companies have frequently targeted the female market, seeing it as a potential growth area as the largest market segment has traditionally been male. The introduction of the 1960s Virginia Slims brand, and in particular the "You’ve Come a Long Way Baby" campaign, was specifically aimed at women.[1]
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